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Case library

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2 cases

He Made Clothes for His Dog. $16M/Year. Zero Paid Growth Strategy.

A Canadian couple couldn't find clothes that fit their French Bulldog Stella, so they sketched their own patterns. A blogger's accidental share turned into a pet fashion brand hitting $16M/year — with $500K in ad spend driving 72% organic traffic.

Earned

年收入 $1

Duration

2017年为法国斗牛犬 Stella 手绘第一张版型；2023年年收入 $1,600万；2025年爆发式增长

Who

Neo Yin & Sarah Yin

#情感消费#内容营销复利#UGC驱动增长#宠物经济

Blog · May 22, 2026 Read case →

Side-Hustle 🔒 Subscribers only

She Makes Fridge Magnets at Home. 800K Sold. $500K/Year.

A Belarusian immigrant mom, one printer, one kitchen. She turns phone photos into fridge magnets shipped worldwide. $500K in her first 6 months, shut it down, rebuilt it — then one TikTok video changed everything again.

Earned

年收入 $500

Duration

2014年首次创业，2015年关闭，2017年重启，2022年再次爆发，前后12年

Who

白俄罗斯移民

#礼品经济#内容营销复利#低门槛制造#情感消费

Podcast · May 21, 2026 Read case →